Why Unreasonable?

We get asked this a lot: “Why call it unreasonable?” Why not something softer, more spiritual-sounding? Why lead with a word that sounds, well... irrational?

Because that’s the whole point.

In today’s world, being happy is often treated like a reward. Something you get after you’ve worked hard enough, suffered long enough, healed all your trauma, checked all the boxes. The message is: Don’t you dare feel joy until you’ve earned it. Especially if the world is burning. Especially if others are hurting. Especially if you're not perfect yet.

But what if we flipped the script?

What if happiness wasn’t the finish line—but the starting point?

Happiness, Without Permission

To be unreasonably happy is to feel joy without explanation. It’s not about ignoring the pain of the world—it’s about refusing to let that pain steal your light.

Unreasonable happiness doesn’t say “everything’s fine.”It says: Even though everything is not fine, I choose to keep my heart open. It’s laughing while grieving. It’s dancing while uncertain. It’s crying and creating and connecting all at once.

It’s radical. It’s human. It’s unreasonable—and that’s exactly why it’s powerful.

What Society Calls “Reasonable” Is Making Us Miserable

Let’s be honest: Being “reasonable” often means shrinking to fit.It means staying quiet, staying productive, staying in line. It means toning yourself down until your spirit no longer shines through.

But we weren’t born to live quiet, half-lit lives. We were born to burn bright.

To say no to shame.To say yes to the sacred mess of being alive.To make pleasure and presence part of our spiritual practice.

The Sacred Rebellion

We started the Church of Unreasonable Happiness as a playful and profound act of spiritual rebellion. Rebellion against gloom-and-doom religion. Rebellion against the inner voices telling us to hustle, to harden, to hide. Rebellion against the belief that spirituality must be solemn, sterile, or serious.

Instead, we say: You don’t have to be perfect to be sacred. You don’t have to be fixed to be free. You don’t have to be reasonable to be radiant.

Joy isn’t a reward—it’s a right. And sometimes, the holiest thing you can do… is smile when the world says don’t.

Join the Unreasonable Ones

This is your invitation. To feel deeply.To live loudly.To be unreasonable in all the best ways.

We are the laughers, the lovers, the misfits, the mystics. We are the Church of Unreasonable Happiness. And we’re glad you’re here.

Yours in evolution,

Gregory Loewen